The Tourism Company Pte Ltd began as a tourism consultancy and marketing representation company specializing in destinations and travel-related products in Singapore since 2004. A reorganisation in 2012 transformed the business model to focus strictly on marketing representation of destinations and travel-related products.
We have a team of experienced and well-trained team who are assigned exclusively to handle the work of our respective principals. The combined experience, knowledge, skills and qualifications of our staff make our compact team a formidable one that works fast coupled with flexibility and adaptability
Our approach combines deep trade networks with data-driven campaign design, ensuring every representation engagement delivers tangible return on investment for our partners.
Proven track record delivering measurable results for destinations, attractions and travel brands across Europe, Asia-Pacific and the Middle East.
Meet our top management staff with decades of tourism experience in Asia.
His experience has spanned the world having worked in Asia, Europe, the Middle East and the USA covering responsibilities ranging from sales, marketing to senior management.
His career in the travel and tourism industry started in 1969 with Malaysia-Singapore Airlines/Singapore Airlines. He spent nineteen years in the airline including fourteen years as Singapore Airline’s General Manager in several overseas’ offices. His last position was General Manager Tradewinds Travel & Tours, a wholly owned subsidiary of the airline, based in Singapore. It was at that time that the beginnings of a regional carrier, now SilkAir was conceptualised and launched.
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In the late 1980’s, he was the Regional Director Asia Pacific and General Manager of America’s largest tour operator, ATI, based at its Asia Pacific regional office in Hawaii.
For 10 years he was the Senior Vice President Americas of the Singapore Tourism Board, based in Los Angeles, overseeing four Vice Presidents in North America and four Marketing Representatives in Latin America.
Subsequently, he was appointed Senior Director Tourism Business in Singapore Tourism Board’s head office, overseeing inward and outward tourism investments, lifestyle and tourism manpower development. Later, he was appointed Senior Director (Dy. Chairman & CE’s Office), responsible for International Relations and World Expo 2005.
He worked for Banyan Tree Hotels & Resorts as Director, International Sales, and later as Sales Director of Banyan Tree Private Collection for years.
In April 2004, he acquired Pacific Leisure Marketing Pte. Ltd. and concurrently founded The Tourism Company with four former STB colleagues.
His career in the travel and tourism industry started off in 1982 as Marketing Manager with American Express Travel Management Service driving American Express’ Business Travel Service and Corporate Card product. He was also behind the branding and launch of Envoy Travel in Singapore.
He next spent 6 years in destination marketing as Business Development Manager with Holiday Tours & Travel, a subsidiary of QANTAS Holidays building the company’s brand and distribution network throughout Europe.
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One of JK’s specific strength is his experience in the student and youth market. He was Group Director, Asia and Managing Director for STA Travel, Singapore & Malaysia for 12 years from 1993 and was responsible for building, developing STA Travel’s brand/products and distribution network across Asia Pacific. This includes developing STA Travel’s franchise business model and successfully negotiating and opening four franchise operations in China, Taiwan and Hong Kong.
He has amassed extensive experiences in cross-cultural management of representatives and cross-platform sales and marketing channels.
He was the Regional Director of South and South East Asia for fifteen years’ with the Hong Kong Tourist Board, responsible for 6 countries, from Southeast Asia to India. Thereafter, he headed the HKTB operations in Japan for two years as the Regional Director.
David’s keen understanding of co-op relations with strategic partners proved
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crucial as he often had to engage in delicate exchanges between government sectors and the travel trade, especially while executing major global marketing campaigns targeting issues like tourism recovery during SARS and the volatile political climates in recent years.
Prior to the travel industry, David was for the Regional Manager of Business Development for East Asia at Asia Business News (ABN), and Regional Sales and Marketing Manager for the Chinese Television Network (CTN).
He is currently consulting on tourism projects bridging various governments and travel trade entities as part of their efforts to further develop their tourism potential.
Whether you're exploring market entry, seeking trade distribution, or looking to scale an existing presence, our team brings the relationships, insights and execution capability to deliver measurable results.